It was the first time words had ever printed money. Empowered, Leo went all in. He finished the PDF in three nights. He learned the "Feel, Felt, Found" framework. He memorized the 9 opening gambits that weren't "Dear Sir or Madam." He practiced the "Reverse-Risk" guarantee—a concept so alien to him that it felt like magic: Offer a guarantee so good that the prospect would be stupid not to buy.
"Tired of 'five-minute breaks' that turn into hour-long arguments with your spine? Does your backyard look more like a chiropractor’s waiting room than a sanctuary? Introducing the Zero-Gravity Weave: The only hammock engineered to fool your nervous system into thinking you’ve left the planet."
Leo Vasquez was a good writer. Painfully good. He could turn a phrase like a jeweler setting a diamond, and his blog posts on artisanal leather goods were lyrical masterpieces. Unfortunately, lyrical masterpieces don’t pay the mortgage. His boss at the small e-com agency paid him $47,000 a year to write "engaging content" that no one read.
Frank cried. Leo didn't. He was already thinking about the next step. The final chapter of the bootcamp PDF was called The Copywriter’s Escape Velocity . Kennedy wrote:
Eighteen months after opening that ugly PDF, Leo Vasquez sold his agency for seven figures. The buyer wasn't buying his clients. The buyer was buying his swipe files, his frameworks, and his "Sales Thinking" training manual—a manual he’d written himself, inspired by the man who taught him that a bucket of warm spit is only worthless if you don't know how to frame the problem.
"If you were chained to a chair and forced to sell a bucket of warm spit, could you write a sentence compelling enough to get someone to pull out their credit card?"
Following many of the titles in our Wind Ensemble catalog, you will see a set of numbers enclosed in square brackets, as in this example:
| Description | Price |
|---|---|
| Rimsky-Korsakov Quintet in Bb [1011-1 w/piano] Item: 26746 |
$28.75 |
The bracketed numbers tell you the precise instrumentation of the ensemble. The first number stands for Flute, the second for Oboe, the third for Clarinet, the fourth for Bassoon, and the fifth (separated from the woodwinds by a dash) is for Horn. Any additional instruments (Piano in this example) are indicated by "w/" (meaning "with") or by using a plus sign.
This woodwind quartet is for 1 Flute, no Oboe, 1 Clarinet, 1 Bassoon, 1 Horn and Piano.
Sometimes there are instruments in the ensemble other than those shown above. These are linked to their respective principal instruments with either a "d" if the same player doubles the instrument, or a "+" if an extra player is required. Whenever this occurs, we will separate the first four digits with commas for clarity. Thus a double reed quartet of 2 oboes, english horn and bassoon will look like this:
Note the "2+1" portion means "2 oboes plus english horn"
Titles with no bracketed numbers are assumed to use "Standard Instrumentation." The following is considered to be Standard Instrumentation:
Following many of the titles in our Brass Ensemble catalog, you will see a set of five numbers enclosed in square brackets, as in this example:
| Description | Price |
|---|---|
| Copland Fanfare for the Common Man [343.01 w/tympani] Item: 02158 |
$14.95 |
The bracketed numbers tell you how many of each instrument are in the ensemble. The first number stands for Trumpet, the second for Horn, the third for Trombone, the fourth (separated from the first three by a dot) for Euphonium and the fifth for Tuba. Any additional instruments (Tympani in this example) are indicated by a "w/" (meaning "with") or by using a plus sign. It was the first time words had ever printed money
Thus, the Copland Fanfare shown above is for 3 Trumpets, 4 Horns, 3 Trombones, no Euphonium, 1 Tuba and Tympani. There is no separate number for Bass Trombone, but it can generally be assumed that if there are multiple Trombone parts, the lowest part can/should be performed on Bass Trombone. He learned the "Feel, Felt, Found" framework
Titles listed in our catalog without bracketed numbers are assumed to use "Standard Instrumentation." The following is considered to be Standard Instrumentation: Does your backyard look more like a chiropractor’s
Following many of the titles in our String Ensemble catalog, you will see a set of four numbers enclosed in square brackets, as in this example:
| Description | Price |
|---|---|
| Atwell Vance's Dance [0220] Item: 32599 |
$8.95 |
These numbers tell you how many of each instrument are in the ensemble. The first number stands for Violin, the second for Viola, the third for Cello, and the fourth for Double Bass. Thus, this string quartet is for 2 Violas and 2 Cellos, rather than the usual 2110. Titles with no bracketed numbers are assumed to use "Standard Instrumentation." The following is considered to be Standard Instrumentation:
It was the first time words had ever printed money. Empowered, Leo went all in. He finished the PDF in three nights. He learned the "Feel, Felt, Found" framework. He memorized the 9 opening gambits that weren't "Dear Sir or Madam." He practiced the "Reverse-Risk" guarantee—a concept so alien to him that it felt like magic: Offer a guarantee so good that the prospect would be stupid not to buy.
"Tired of 'five-minute breaks' that turn into hour-long arguments with your spine? Does your backyard look more like a chiropractor’s waiting room than a sanctuary? Introducing the Zero-Gravity Weave: The only hammock engineered to fool your nervous system into thinking you’ve left the planet."
Leo Vasquez was a good writer. Painfully good. He could turn a phrase like a jeweler setting a diamond, and his blog posts on artisanal leather goods were lyrical masterpieces. Unfortunately, lyrical masterpieces don’t pay the mortgage. His boss at the small e-com agency paid him $47,000 a year to write "engaging content" that no one read.
Frank cried. Leo didn't. He was already thinking about the next step. The final chapter of the bootcamp PDF was called The Copywriter’s Escape Velocity . Kennedy wrote:
Eighteen months after opening that ugly PDF, Leo Vasquez sold his agency for seven figures. The buyer wasn't buying his clients. The buyer was buying his swipe files, his frameworks, and his "Sales Thinking" training manual—a manual he’d written himself, inspired by the man who taught him that a bucket of warm spit is only worthless if you don't know how to frame the problem.
"If you were chained to a chair and forced to sell a bucket of warm spit, could you write a sentence compelling enough to get someone to pull out their credit card?"