PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
"El Olvido que Seremos" has received numerous awards and nominations, including the prestigious Premio Iberoamericano de Novela Camilo José Cela in 2006. The book has been translated into several languages and has been widely praised by critics and readers alike for its beautiful prose, nuanced characterization, and thought-provoking themes.
The novel tells the story of Álvaro Mutis, a successful Colombian businessman living in Rome, who returns to Medellín to care for his ailing father. As he navigates the complexities of his family's past and his own identity, Álvaro begins to confront the darkness of Colombia's recent history and the fragility of human memory. hector abad faciolince el olvido que seremos pdf 18
If you're interested in literary fiction, Latin American culture, or simply great storytelling, "El Olvido que Seremos" is a must-read. Abad Faciolince's writing is lyrical, introspective, and hauntingly beautiful, making this novel a powerful and unforgettable reading experience. "El Olvido que Seremos" has received numerous awards
Héctor Abad Faciolince is a Colombian writer, journalist, and literary critic, born in 1956 in Medellín, Colombia. He is known for his lyrical and introspective writing style, which often explores the complexities of human relationships, history, and culture. As he navigates the complexities of his family's
Through Álvaro's narrative, Abad Faciolince masterfully weaves together themes of love, loss, and oblivion, raising questions about the nature of memory, the power of storytelling, and the human condition.
"El Olvido que Seremos" (The Oblivion We'll Be) is a novel written by Colombian author Héctor Abad Faciolince, published in 2006. The book has received widespread critical acclaim for its poignant and introspective exploration of love, family, memory, and oblivion.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
